Proof Strip
Trusted Across Global Markets
The SoftC profile states that SoftC's reach covers the Middle East, Asia Pacific, USA, Canada, and Africa and also shows 50+ enterprise client experience.
Established technology partner
Canada & UAE presence
Serving the Middle East, Asia Pacific, USA, Canada, and Africa
50+ enterprise client experience
What We Do
We connect business operations with the right technology.
Many companies have systems, data, teams, and processes working in separate places. SoftC helps connect them into a clearer, smarter operating model through business applications, automation, data, AI, cyber security, governance, and infrastructure support.
ERP & Business Applications
We help businesses implement, integrate, support, upgrade, and optimise ERP and business applications across platforms such as Oracle, SAP, Microsoft Dynamics, Odoo, ERPNext, and Zoho.
Business Process Automation
We automate manual workflows, approvals, document processing, order management, finance operations, and reporting so teams can work faster with fewer errors.
Data, Analytics & BI
We help organisations turn business data into useful dashboards, reports, insights, and decision-making tools.
AI & Machine Learning
We apply AI to customer support, process optimisation, predictive analysis, generative AI use cases, and business decision-making.
Cyber Security
We help protect business systems, cloud environments, applications, data, and users through managed security services, governance, compliance, and advisory support.
Governance & Compliance
We support stronger project control, risk management, documentation, reporting, audit trails, and compliance frameworks.
Industry Pillars
Technology for the operations that matter most.
SoftC supports sector-specific transformation across retail, distribution, education, food and agri, enterprise, and government.
Retail businesses need connected systems across stores, e-commerce, inventory, payments, customer service, finance, and fulfilment. SoftC helps retailers modernise their technology foundation with ERP, POS integration, AI chatbots, finance reconciliation, dashboards, automation, and secure infrastructure.
SoftC can support
- Retail ERP and commerce integration
- POS devices and store technology
- Inventory, warehouse and supply chain visibility
- AI-powered customer support
- Payment and finance reconciliation
- Retail dashboards and performance reporting
CPG and distribution companies depend on fast product movement, accurate orders, strong supply chain visibility, and reliable finance operations. SoftC supports the digital backbone needed to manage sales orders, purchase orders, procurement, inventory, warehouse operations, approvals, and reporting.
SoftC can support
- SO to PO automation
- ERP integration for sales, finance and procurement
- Warehouse and inventory visibility
- Distributor and vendor workflow automation
- Finance reconciliation
- Data-driven demand and supply planning
Education providers need secure, reliable, and easy-to-use systems for students, staff, finance, operations, and management. SoftC supports education organisations with business applications, cloud infrastructure, data dashboards, student service automation, cyber security, and governance.
SoftC can support
- Student enquiry and support chatbots
- Finance, HR, procurement and operations systems
- Admissions and performance dashboards
- Workflow automation for approvals
- Cyber security and data protection
- Governance and compliance reporting
Food and agri businesses need visibility from sourcing to storage, production, distribution, retail, and finance. SoftC helps food and agri companies improve control through ERP, supply chain systems, warehouse visibility, automation, analytics, and governance.
SoftC can support
- Procurement and supplier workflows
- Inventory, warehouse and cold-chain visibility
- Production planning and quality tracking
- Order processing and fulfilment automation
- Food distribution dashboards
- Retail and distributor system integration
Enterprise and government organisations need reliable systems, strong governance, secure infrastructure, clear reporting, and controlled delivery. SoftC supports large organisations with ERP, application integration, cyber security, data governance, project governance, automation, and managed services.
SoftC can support
- ERP and enterprise application modernisation
- Project governance and compliance frameworks
- Risk, audit and reporting controls
- Cyber security, SOC operations and cloud security
- Data governance, dashboards and BI
- Infrastructure, cloud and managed support
Results
Measured business outcomes.
SoftC focuses on practical outcomes: faster processes, better visibility, stronger control, and more confident growth.
50+
Enterprise clients
90%
Less manual effort
70%
Faster order processing
60%
Fewer support queries
5
Regions served
Cases
Featured Case Studies
Examples of how SoftC helps businesses automate support, order processing, and finance operations.
Retail & E-commerce
AI Chatbot for 24/7 Retail Customer Support
Retail and e-commerce business with 800+ employees and 24/7 online customer activity. 60% fewer human-handled queries · 35% lower support costs
CPG & Distribution
SO to PO Automation for Trading & Distribution
Large trading and distribution company in the Gulf region. 70% faster SO to PO processing · 80% fewer errors
Finance
Finance Reconciliation Automation
Retail/e-commerce business handling 80,000+ monthly transactions across gateways and banks. 90% less manual effort · 12→3 days to close
Practical technology, built around real business needs.
Business-first approach
We start with the operational challenge, not just the software.
Strong enterprise experience
Our work covers ERP, automation, data, AI, cyber security, infrastructure, and governance.
End-to-end support
From strategy and implementation to integration, optimisation, support, and managed services.
Built on trust
SoftC focuses on long-term customer relationships, quality delivery, and practical outcomes.
Leadership
Led by experienced technology and business leaders.
SoftC brings together leadership experience across transformation, integration, automation, AI, data, cyber security, and business operations to support clients from strategy to delivery.
S
Sunil Nair
Former CTO & CIO
28+
Years
$10B+
Portfolios
M
Mikhael Charbin
Leadership Team
25+
R
Rana Charbin
Leadership Team
20+